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prim & proper playwear

WINTER

The air is getting chilly at Heyward House! Winter has made its way and with it brought many new styles and prints from your favorite pima brand. Find the perfect look from our new Prim & Proper Playwear collection. Everything is made from the softest pima cotton and designed for style, play and comfort.

NEW ARRIVALS

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
boys playsuit with retro reindeer print with beautiful picot on collar and sleeves
 
 
 

Introducing

Mommy and Me

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Christmas Safari

Await Santa's arrival with zebras, giraffes, elephants and more! Our Christmas safari print is a new take on our ever popular Chinoiserie print. An absolutely stunning design for both boys and girls.

Other New Prints

Horse Sketches

Capture the spirit of the equestrian world with our our new equestrian print. Inspired by the World Equestrian Center and Leonardo da Vinci's unfinished sketches, this design features graceful horses and elegant carriages, perfect for adding a touch of sophistication to your child's wardrobe.

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Holiday Topiaries

Celebrate the season in this new print for girls. Available in playwear and sleepwear, this print is loved by all of our retailers throughout the country.

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Woodland Creatures

Embark on a woodland adventure with our Woodland Animal print. This vibrant design showcases a colorful forest filled with adorable animals and autumn leaves, perfect for capturing the spirit of the season. A must-have for any nature-loving child.

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Orange & Pink Dogs

Celebrate your furry friend with with 'Orange Dog Silhouettes' print. This playful design showcases silhouettes of various dog breeds in a warm burnt orange hue, accented with delicate pink bows, perfect for any dog-loving child.

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Dark Blue Dogs

Indulge your child's love for dogs with our new Dog Silhouette print. This design showcases a variety of dog, each with a unique personality. The deep blue color adds a touch of sophistication, making it a perfect choice for any young dog enthusiast

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Pink Butterflies

Soar into a world of wonder with our pink butterflies print. This delightful design features intricate butterflies, perfect for adding a touch of magic and enchantment to your child's wardrobe.

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Free returns

Returns within 30 days receive a full refund.

Fast shipping

Ship anywhere in the U.S. (rates available at checkout).

100% Peruvian Pima

Soft, gentle and durable. Simply the best cotton in the world.