Spring is here!
prim & proper playwear
SPRING 2024
Excitement fills the air at Heyward House! Spring has made its way and with it brought many new styles and prints from your favorite pima brand. Find the perfect look from our new Prim & Proper Playwear collection. Everything is made from the softest pima cotton and designed for style, play and comfort.
Featured Collections
Chinoiserie Safari
March right into spring with zebras, giraffes, elephants and more! Our chinoiserie safari print is an absolutely stunning design for both boys and girls.
New Prints
Dreamy Dragonflies
One of our other favorites is the Dreamy Dragonflies. It comes in both boy and girl styles that share the same elegance and comfort.
Summer Row
This print is inspired by Heyward's home town. Walking by Rainbow Row in Charleston, SC is a sight to see, but it was an everyday thing to her growing up.