shop brand new styles and prints

prim & proper playwear


Excitement fills the air at Heyward House! Spring has made its way and with it brought many new styles and prints from your favorite pima brand. Find the perfect look from our new Prim & Proper Playwear collection. Everything is made from the softest pima cotton and designed for style, play and comfort.


New Prints & Styles

Beach Umbrellas

Imagine the sand on your feet as you wear our beach umbrellas print! Crowded beaches, bright sun and refreshing sounds come to mind. Shop our umbrella collection.

Chinoiserie Safari

March right into spring with zebras, giraffes, elephants and more! Our chinoiserie safari print is an absolutely stunning design for both boys and girls.

Summer Row

This print is based on Heyward's hometown of Charleston, SC. Invoking memories of the past or future visits to the beautiful city. Spring is sure to bring new adventures!

Pleasant Peacock

Our new pleasant peacock print was designed in admiration of the marvelous tail of the peacock. The pale blues and greens are perfect for spring!